How do you supposed to know your audience?

Or even deeper, how do the audience supposed to know you?

In this time and age, there isn't such secret in putting yourself out there. Everybody does that, even if you take a look closer, you probably the one that did it Every. Darn. Seconds.

For many years, we've known the power of advertising, how it constructed the society into thinking what soap is the best for your skin type, what motorcycle you should loaned to the bank in order for you to looked nice, what school are your kids going to that has a great curriculum and top college guarantee?

It all the doing of advertisement.

In another morning of the Kapita Selekta Class, the students of Tarumanagara University are brought to the advertising world by none other than Fiftya Mauldina. She was the faculty alumnus, and came back years later to share her story with the students that once, was her place. She is now working in Soho, one of Ogilvy related company in Jakarta, Indonesia.

As an Account Executive senior, Maulidina carries with her the experience on not only jumping, but diving into the world of creativity. Something that you might think different and confusing at first, but actually is a really fun and unmethodical works, all at once. Maulidina shared her drop of blood, sweat, and tears in the advertising world,

Maulidina touched how the basic work ethics and how free it was for someone who works in the advertising agency, but still had the freedom over their works. Because in the end, it was all about creativity and how you could build a world where it can catch and shape people perception into buying the products or ideas the client wanted.